Brandbook
Before we start making the web design, we always create a visual design in a brandbook also known as brand kit or brand guide. A strong brand identity is essential for any business. Our graphic designer will help you create a strong visual identity for your brand that is used consistently throughout your marketing communications. This brandbook consists of:
- Corporate identity description
- Logo
- Pay-off
- Corporate identity elements
- Logo variations
- Primary color palette
- Corporate identity fonts for digital use
- Description of photographic style
- Audience & tone of voice
- Brand Values
- Logo mockups
Graphic designer
The brandbook above was created by a graphic designer who truly knows how to listen, ask critical questions, provide honest feedback, and offer unsolicited advice. After graduating from art school, she has been working as a self-employed designer in The Netherlands. I would be happy to put you in touch with her to elevate your graphic design to the highest level.
AI logo design and branding
Online AI platforms for logo design and branding are popping up everywhere. It’s almost impossible to keep up with how fast these developments are moving. You and the graphic designer will be able to use these platforms to effectively create a brandbook as efficiently as possible. As good as these online platforms are, it is still recommended to involve a graphic designer in the process of designing your logo and brand. Someone who can help you make the right choices. The human touch will make the difference. Compare it to a legal case: ChatGTP can answer 90% of your legal questions, but hopefully you still hire a lawyer when a lot is at stake. Your brand is extremely important, and remember that it’s not easy to change later. So make sure you get this phase right the first time, together with an experienced graphic designer.
Layout and wireframe
Next, we determine the layout of the homepage, blog pages, overview pages, product pages, etc. Together we decide which elements we will use and where they will be placed. For example, will there be a column on the left or right, or on both sides of the page? Further elements include banners, main menu, sub-menu, logo, forms, social media share buttons, etc. Keep in mind UX & Conversion Optimization.
Web design
Once the wireframe is approved, we use Adobe XD or figma.com to create a web design for the homepage, blog pages, product pages, etc. This also includes the brand colors, images, texts, and more. It is important that the website looks good on desktop, laptop, tablet, and mobile devices.
Your input
Before we can get started effectively, your input is valuable. What do you have in mind regarding the “look and feel” and layout? Send examples of websites and visual material that we can use as inspiration to create the right look and feel. You can also get inspired by the demos on Elementor.com and by stock photos that you can download from websites, such as:
