If you want to sell or charter your sailing yacht or motor yacht, you can appoint a yacht broker or charter agent. I think that’s still the best way, but some owners don’t want to give an exclusive assignment to one yacht broker. Instead, they want to sell it themselves or through a yacht auction or they want to give all yacht brokers the chance to sell. The downside of that is that no one will invest the necessary marketing. In order to be able to serve these types of owners, I offer as a yacht marketing agency, a package of yacht marketing activities. Without an exclusive contract or commission, but based on an hourly rate.
The “boats for sale” internet portals are also important, but I recommend you use them as a trap to your unique yacht website at a unique URL.
YACHT PHOTOGRAPHY AND DRONE VIDEO
Making beautiful images to sell your ship is essential. Many people are visually oriented and give up on a bad presentation. I would be happy to make a photo series and video for you of both the interior and the exterior. I do that from your dinghy and with a drone. After the photo and video shoot of your ship I will edit the material with Adobe Creative Suite to put your ship in the spotlight in the most beautiful way possible.
Sending beautiful newsletters is a good way to keep communicating with your prospects. You can pass on changes in asking price, location, etc. Moreover, it is possible to put together a mailing list of leads from my own database.
PAY PER CLICK
Online advertising such as with Google Ads is the most effective way of advertising because you only pay when someone specifically searches for your type of ship and clicks on the ad or banner.