Yacht Marketing & Brokerage

First I developed my yacht brokerage skills at various successful yacht brokerage companies. After that I became an EMCI certified Yacht Broker & Appraiser. I have built up an extensive network in the yachting world. This was also the result of running an offshore sailing school, since 2000. Moreover, I am a certified online marketing specialist and webdesigner. Also I love yacht photography and yacht video production and I am a certified drone pilot. These techniques I apply in my yacht brokerage activities. The internet is today’s sales marina and a second to none online presence is essential in my approach. In addition to my native language Dutch, I speak English, German and Italian. My knowledge and network could be off great value to anyone who is bringing a yacht on the market.

SEA INDEPENDENT

If you sell your yacht through me, you will actually get the services of a global network of yacht brokers. This network works closely together as a team to sell your yacht at the best possible price. This network is called Sea Independent. It was founded in 2010 by Marcel Borgmann. It is certified by the EMCI as well as the HISWA. Marcel was General Director of the Contest Group and founder of Contest Brokerage. Marcel knew that close and efficient cooperation between yacht brokers worldwide is the key to successful sales of high quality yachts. My participation in this network enables me to offer Global Presence. Besides that, a wide range of Advertisement Assets, a Global Client Database and Financial Security.

GLOBAL PRESENCE

The Sea Independent network currently consists of more than 35 yacht brokerage companies around the globe. The headoffice of Sea Independent is located in Hoorn, the Netherlands. All Partner companies operate primarily under the Sea Independent name and each have a co-mediation agreement with the head office.

ADVERTISEMENT ASSETS

In addition to the Sea Independent website, the agents in the network list the yachts on their own website.

We are also present on all the major yacht-for-sale portals in the world. Examples are yachtworld.com, rightboat.com, theyachtmarket.com, boatshop24.com, cosasdebarcos.com, yachtfocus.com, hiswa.nl, boats.com, boat24.com.

Of course the entire network keeps followers on social media pages up-to-date with the latest developments. This is additionally accentuated by newsletters, and specifically targeted e-mail campaigns to selected buyers.

Weekly, yacht owners receive an email with statistics on how many times their yachts are viewed on the internet. This provides them with an almost real-time progress report.

Last, but not least, we make extensive use of paid internet advertising. This highly successful marketing channel is used for general traffic generation towards our websites as well as for specific yachts.

GLOBAL CLIENT DATABASE

Over the years Sea Independent has accumulated a large database of potential yacht buyers. This is organized in a CRM system. I use this system to actively offer your yacht to buyers specifically interested in this type of yacht.

FINANCIAL SECURITY

Sea Independent strictly separates money involved in the sales transactions from its operational bank accounts. This is done by means of an escrow account. An escrow account is managed by a foundation whose only purpose is to securely manage the financial part of a sales agreement. All transactions carried out by or via Sea Independent are 100% safe and secure.

SEA INDEPENDENT IS EMCI AND HISWA CERTIFIED

The EMCI and Hiswa certification of Sea Independent guarantees clients safety, security and highly trained, skilled and knowledgeable brokers. Transparency and regular communication with clients is pivotal in providing the highest level of service possible.